e-Learning is an industry rich in innovation, and is growing with unprecedented momentum. As it grows, we are starting to see traditional educational institutions explore new ways to make their content available to learners. As for established educational programmes, learning material can be sold in a few different ways:
As a downloadable one-off course
As a downloadable collection of courses
As a memberships/subscription to a web-based service.
Courses are very often sold the same way as other digital products, and with the same tools, which is why we’ve become very familiar with online course sellers.
According to our recent user surveys, the number of people using Easy Digital Downloads to sell courses has quadrupled in one year. This is the most drastic increase for a specific product type we’ve seen since we started monitoring this data through our surveys.
Some courses are entirely autonomous, while others offer interaction with a teacher or assignment reviewer. Many courses provide students with some form of certification or reward upon successful completion.
Courses are becoming an increasingly popular foundation or complementary component for online businesses, due to consumer trends, and the prevalence of affordable and easy-to-use Learning Management Systems. They offer a lucrative outlet for anyone with knowledge or expertise, and enable educators to reach a broad audience without being constrained by geography, technology or time.