Services are, of course, not products at all. However, they are very commonly sold in the same way digital products are. They are often sold one of two ways:
As fixed-price services. The cost of the service is predefined and known to the customer before needing to engage with the service provider.
On a case-by-case basis. The required work is scoped by the service provider, quoted to the customer, and the cost is agreed upon by both parties.
In the world of eCommerce, the line between product and service has become a little fuzzy, and in many cases, the customer doesn’t care very much about the difference. Customers can buy pre-made logos as a product with a defined price. They can also pay a predefined price on some sites to have someone design a logo which results in a very similar experience and end result.
With many service-based jobs, you are selling your time in exchange for a specific outcome or result, instead of a product. Or, you may be selling your time for a completely bespoke product, unique only to that one customer.
These days, all kinds of service providers are opting to sell their services online. Below is a very brief list of some of the professions that can sell services online:
And that’s barely scratching the surface! This is another segment of digital products we have seen on the rise, with more than three times as many people selling services using Easy Digital Downloads now compared with a year ago.