Shopping Advertising

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Getting started with Shopping campaigns and your Google Ads account

Shopping ads are ads that include rich product information, such as a product image, price, and merchant name. They’re created using data attributes from the product information you submit in your Merchant Center data feed and are shown to people who are already searching for the kinds of products you advertise.

You can customize your ad content, set a budget and pricing that’s comfortable for you, and easily measure the impact of your ads with advanced reporting and performance tools.

Shopping campaigns

You’ll need to create campaigns for your Shopping ads in Google Ads in order to advertise your products on Google. Shopping campaigns allow you to manage, organize, and optimize Shopping ads. You can then use powerful reporting and benchmarking tools to monitor and optimize your campaign performance.

Your product data is integral to how you create and manage your Shopping campaigns. By making all of your product data accessible, Shopping campaigns let you easily browse and organize your product inventory and make informed decisions about your advertising strategy.


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